In addition to the design of the device, we were also tasked with redesigning the company branding. Focus was placed on modernizing the previous design,but maintaining similar elements and the theme of patient care. The logo element encompasses two forms, one human, the other robotic. The forms are given the perception of motion with a slightly left leaning stance. The font choice reflects a bold presence with a slight softness or friendliness to it. Overall the updates places GaitTronics well within the medical space branding, fits with their company direction and offers flexibility across mediums.